This is an exclusive lipstick for Californians. MAC sends a select random few this postcard and you bring it in to a participating store to redeem a *FREE* LE lipstick. This is only available for people who live in CA and have their information stored in the MAC database.
I've also heard on specktra.net that MAC is only sending them out to customers that haven't bought anything for a while to get them to come back to MAC. I guess that means a lot of us won't be getting one. I'm not sure if this is 100% true. You might want to double check with a MAC representative yourself. I just don't understand why MAC would punish their good customers and reward customers that don't always produce sales. They're basically telling us to stop buying their products for a while--long enough for them to notice and reward us for it. It just seems really unfair. It's also unfair to the rest of the country--I'm not complaining since I live in California, but there are a lot of people that don't.
I'm still hoping that I get a postcard in the mail though :(
Thanks to noahlowryfan at Specktra.net for the photos